My First MillionMar 13, 202658m41.1K views

Naming billion dollar companies isn’t just vibes, here’s the science behind it.

Name: Naming billion dollar companies isn’t just vibes, here’s the science behind it.
Uploaded: 2026-03-13
Duration: 57 min 45 s
Description: An episode on the 'science' of naming billion-dollar companies with brand strategist David: a live 'naming game' for a fiber startup, case studies on Windsurf and Swiffer, the 'quantity leads to quality' brainstorm method, 'problem-solving propositions', 'power letters' (vowels and consonants that feel right), Blackberry as a warning, and when to rename. Sam runs his own naming process live.

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Synopsis

An episode on the 'science' of naming billion-dollar companies with brand strategist David: a live 'naming game' for a fiber startup, case studies on Windsurf and Swiffer, the 'quantity leads to quality' brainstorm method, 'problem-solving propositions', 'power letters' (vowels and consonants that feel right), Blackberry as a warning, and when to rename. Sam runs his own naming process live.

Ideas in this episode

Brand-naming agency
An episode on the 'science' of naming billion-dollar companies with brand strategist David: a live naming game for a fiber startup, case studies on Windsurf and Swiffer, the 'quantity leads to quality' brainstorm method, 'problem-solving propositions' and 'power letters'.