How to Make Millions Selling Stupid Impulse Products

Synopsis

HoldCo Bros riff on impulse-buy product businesses — a trampoline safety kit, a tornado safety mattress, a 'modern Brookstone' of viral novelty products, pop-up shops and micro-influencer seeding strategies. The framing is finding weird problems, building a product, and riding creators to distribution.

Ideas in this episode

• Novelty impulse-buy product brand (DTC)

  Koerner's HoldCo Bros riff on impulse-buy product businesses — trampoline safety kit, tornado safety mattress, a 'modern Brookstone' of viral novelty goods — and argue the edge is finding weird problems and riding creator distribution.