Suzy Batiz, founder @ Poo~Pourri and Supernatural

Synopsis

Suzy Batiz, founder of Poo-Pourri and Supernatural, explains how she recognized a big business idea and turned it into a multi-million-dollar product. The talk combines her personal story with how she identified and developed the Poo-Pourri concept.

Ideas in this episode

• Consumer brand roll-up

  Suzy Batiz (Poo~Pourri, Supernatural) on recognising a big business idea and turning it into a multi-million-dollar consumer product — founder intuition, brand storytelling and concept-development as the substance of the talk.

• Deep research as a product