Marketing so good, you couldn’t tell it’s a scam

Synopsis

Shaan Puri and Sam Parr unpack the marketing playbook De Beers used to get men to spend roughly 20% of their annual income on diamonds, then pivot to the recent rise of lab-grown diamonds, Bitcoin's comparable marketing savvy, and the broader 'greatest generation' mindset. The episode frames these as case studies in narrative-driven demand creation rather than a how-to for a specific business.