You Don't Need to Invent New Products. Just Do This.

Synopsis

Chris and Connor Gross riff on taking proven products and changing the form factor: AG1-style gummies, Starface pimple stickers, stain remover stickers for kids' clothes, and race-day temporary tattoos showing elevation profiles. They also cover filtration for cyclists and runners, mouth tape, and third-party testing apps like SuppCo and Seed Oil Scout — the opportunity in being a trusted auditor of supplements, snacks, and food labels. They wrap with city-based silent retreat concepts inspired by OtherShip.

Ideas in this episode

• Supplement ecommerce brand

  The SuppCo and Seed Oil Scout auditor example supports building a scraping-backed scoring or auditor app for a niche product category, monetized with affiliate or subscription revenue.

• Fitness / wellness hotel or retreat

  Koerner + Connor Gross on form-factor innovation (AG1-style gummies, Starface stickers, kids' stain remover stickers, race-day elevation tattoos, runner/cyclist filtration, mouth tape, third-party testing apps like SuppCo and Seed Oil Scout) and city-based silent retreat concepts inspired by OtherShip.