Tom and Preston make a brand lovegasm with their customers at Hustle Con

Synopsis

Tom Montgomery and Preston Rutherford (Chubbies Shorts founders) on building a fiercely loyal customer base through social-media brand voice, community integration, content-as-voice, authentic customer support (including phone calls) and in-person events.

Ideas in this episode

• Phone call support / dispatch service

  Chubbies used authentic customer support, including phone calls, as part of a community-driven DTC brand voice.

• Community-first brand
• DTC ecommerce brand