What Ryan Holiday Does Better Than 99% Of Writers
Synopsis
Greg breaks down how Ryan Holiday used the ACP (Audience, Community, Product) funnel to conquer the Stoicism niche, sell 5M+ books and build a 7-figure empire worth ~$9M. The walkthrough follows the funnel stages: Audience (Twitter + podcast as top-of-funnel), Community (Daily Stoic email list and Discord), Product (books, courses, merchandise). The episode is a single-case teardown with no new tactics beyond 'follow the funnel.'