How I Turned $300 Into $5.1 Billion

Synopsis

Noah interviews John Paul DeJoria, founder of Paul Mitchell hair-care and Patron tequila, who went from homelessness and living on $2.50/day to building two billion-dollar global brands. He covers how to sell products, the origin stories of both companies, why no distributor initially wanted Patron, and his hiring and life philosophy.

Ideas in this episode

• Celebrity liquor / tequila brand

  Noah interviews John Paul DeJoria, co-founder of Patron tequila, who discusses building the brand after distributors initially rejected it and growing it into a global billion-dollar spirits company alongside Paul Mitchell.

• Male grooming DTC brand

  The same episode covers John Paul DeJoria's founding of Paul Mitchell hair-care, a billion-dollar hair-care line he started while living on $2.50 a day, including its origin story and retail distribution.