Greg IsenbergFeb 3, 202249m1.9K views

How to Build Hype with Matteo Franceschetti | Where It Happens

Name: How to Build Hype with Matteo Franceschetti | Where It Happens
Uploaded: 2022-02-03
Duration: 49 min 1 s
Description: Matteo Franceschetti (Eight Sleep) on turning a stale category (sleep) into a hype-driven consumer brand by working with athletes, winning Y Combinator and pitching through a tough supply chain disruption. Covers lessons from MSCHF and Elon Musk on building hype, the importance of authenticity, centralising brand vs operations, and pros and cons of venture capital versus bootstrapping.

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Synopsis

Matteo Franceschetti (Eight Sleep) on turning a stale category (sleep) into a hype-driven consumer brand by working with athletes, winning Y Combinator and pitching through a tough supply chain disruption. Covers lessons from MSCHF and Elon Musk on building hype, the importance of authenticity, centralising brand vs operations, and pros and cons of venture capital versus bootstrapping.