Why Every Creator Should Have a Newsletter with Austin Rief
Synopsis
Austin Rief (Bevel, formerly Morning Brew) on why every creator needs a newsletter: the verticalisation of email, deconstructing Mr Beast's content model (volume plus format plus distribution), choosing a niche (too broad vs too narrow), how to start a newsletter in 2023, newsletter monetisation (sponsors, paid tiers, productised services) and how AI is reshaping media businesses and creator economics.