I Met The Most Obsessed Man On The Internet

Synopsis

Zach Pogrob (1.5M followers, Run Cult founder) on building a loyal audience in 2024: associate your brand with one word, three business ideas you can steal (suffering-as-a-service, agencies built on the back of creators, a platform that helps creators get sponsors), the role of authenticity, long-form vs short-form video, the future of online writers, and his rule 'be strict with your message, flexible with the medium'. Closes with his biggest fears.

Ideas in this episode

• UGC creator platform / marketplace

  Zach Pogrob argues for obsessive audience building, one-word brand association, and creator-backed sponsor or agency businesses.

• Brand-naming agency

  Zach Pogrib (Run Cult) on building a loyal audience in 2024: associate your brand with one word, three stealable business ideas, authenticity, long-form vs short-form, the future of online writers and the rule 'be strict with your message, flexible with your medium'.

• Creative / brand agency

  Zach Pogrob's three stealable ideas (suffering-as-a-service, creator-backbone agency, sponsor marketplace) plus his 'one-word brand association' rule.