My First MillionDec 29, 201846m675 views

Josh Hix, founder @ Plated

Name: Josh Hix, founder @ Plated
Uploaded: 2018-12-29
Duration: 46 min 9 s
Description: Plated founder Josh Hix explains the early meal-kit product, launch traffic, menu creation, Hurricane Sandy nearly destroying the business, seed-round runway, customer acquisition spending, competition, Shark Tank traffic, and partnerships before Plated was acquired for $300M. The business is a meal-kit ecommerce operation with logistics, menus, acquisition math, and fulfillment complexity.

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Synopsis

Plated founder Josh Hix explains the early meal-kit product, launch traffic, menu creation, Hurricane Sandy nearly destroying the business, seed-round runway, customer acquisition spending, competition, Shark Tank traffic, and partnerships before Plated was acquired for $300M. The business is a meal-kit ecommerce operation with logistics, menus, acquisition math, and fulfillment complexity.