A Secret Growth Hack to Steal Free Customers

Synopsis
Growth marketer Edward Sturm shares his tactic of taking over abandoned Meetup groups for $50-$100 to access thousands of free local leads, plus curious learner bias, unbundling big SaaS features into focused AI tools, bottom-of-funnel SEO, and YouTube Shorts strategies.
Ideas in this episode
- Programmatic SEO site
Edward Sturm's playbook of taking over dormant local business and tech Meetup groups for $50 to $100 to access thousands of free local leads applies as a channel, paired with unbundled single-feature AI tools as top-of-funnel lead magnets.