You’re Doing Everything Except the One Thing That Works

Synopsis

Chris and Sam Thompson on just selling instead of overplanning: validate with simple Facebook ads and sales calls, let real conversations shape the offer — one person went from zero to paying clients with a Google Maps optimization service before building any product. Also covers Sam's hummingbird-nectar ecommerce experiment and using VEO3 for ultra-realistic AI video ads and UGC-style content, with prompting frameworks.

Ideas in this episode

• Niche-themed ecommerce (gym / fandom)

  Chris and Sam Thompson argue for selling before building, using Facebook ads and sales calls, with AI video ads and UGC-style content as accelerants.

• Google Maps lead generation service

  Chris and Sam Thompson's segment supports adding a Google Business Profile and Maps optimization service, with AI-generated UGC-style video ads as a client acquisition or upsell channel.

• AI UGC ads / AI-generated ad creative

  Chris and Sam Thompson on 'just selling' instead of overplanning — validate with simple Facebook ads and sales calls; one founder went from zero to paying clients with a Google Maps optimisation service before building software.

• Veo 3 / Sora 2 AI video ad creation agency

  Add a Google Business Profile and Maps optimisation service to a local-business website offering, and use an AI video pipeline to produce UGC-style video ads for clients.