My First MillionFeb 19, 202457m120.5K views

The 3-Step Writing Framework That Helped Us Build +$10M Newsletters

Name: The 3-Step Writing Framework That Helped Us Build +$10M Newsletters
Uploaded: 2024-02-19
Duration: 56 min 44 s
Description: Sam and Shaan's writing playbook: why-not-how persuasion at scale, clarity of thought, headline-first drafting, copywork warmups, fast drafts and slow incubation, building a swipe file, curiosity gaps, the voice-memo test, low reading-level copy, intention-meets-obstacle storytelling, rhythm and short sentences.

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Synopsis

Sam and Shaan's writing playbook: why-not-how persuasion at scale, clarity of thought, headline-first drafting, copywork warmups, fast drafts and slow incubation, building a swipe file, curiosity gaps, the voice-memo test, low reading-level copy, intention-meets-obstacle storytelling, rhythm and short sentences.

Ideas in this episode

Newsletter as a media business
Sam and Shaan's writing framework: why-not-how persuasion, headline-first drafting, copywork warmups and curiosity gaps.