Greg Isenberg28m40.9K views

Apps make $50K/mo like THIS (I shouldn't share this)

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Synopsis

Cody Schneider argues that 'creator marketing' (5 to 10 micro-creators at ~$900/mo each posting daily) outperforms single influencer posts ($2,000 for one shot) with a 30:1 cost-per-impression gap, and works especially well for mobile apps, ecommerce and simple-value-prop products. He uses the Focus Tree case study to walk through discovery, contracts, tracking, and the compound-learning effect of running multiple creators in parallel.

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