MicroConfMay 11, 202645m1K views

SaaS Copywriting Secrets: 5 Mistakes Killing Your Conversions

Name: SaaS Copywriting Secrets: 5 Mistakes Killing Your Conversions
Uploaded: 2026-05-11
Duration: 45 min
Description: Lianna Patch explains five SaaS copywriting mistakes that reduce conversions across homepages, landing pages, emails, and onboarding flows. She covers voice-of-customer research, sticky customer phrases, avoiding founder-centered copy, choosing benefit or feature framing, using pain carefully, making social proof visible, and simplifying onboarding emails with PASS and U-PASS structures.

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Synopsis

Lianna Patch explains five SaaS copywriting mistakes that reduce conversions across homepages, landing pages, emails, and onboarding flows. She covers voice-of-customer research, sticky customer phrases, avoiding founder-centered copy, choosing benefit or feature framing, using pain carefully, making social proof visible, and simplifying onboarding emails with PASS and U-PASS structures.