Zero-Click Marketing: How Founders Win When Google, Social & LLMs Stop Sending Traffic

Synopsis

Amanda Natividad, VP of Marketing at SparkToro, lays out 'Zero-Click Marketing,' a five-step operating system for early-stage founders who can't wait 12 months for SEO. With nearly 60% of Google searches ending without a click, social platforms throttling outbound links and LLMs answering questions before prospects reach a site, she argues value must be delivered in-feed, trust built in public, and pipeline measured by something other than clicks. The framework covers channel selection, in-feed content, and new metrics.