My First Million28m22.4K views

How Dating App The League Got Thousands of Signups Before Launch – Amanda Bradford @ Hustle Con 2016

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Synopsis

Amanda Bradford (The League) walks through how she built an 8,000-person pre-launch waitlist via the 'pre-game / launch party' method: building invite lists, getting people to show up, ending the pre-game, and herding pre-gamers into the product. A 2016 Hustle Con talk.