How To Grow Your Business SO Fast It Feels Illegal

Synopsis

Codie argues that most marketing-heavy growth advice is wrong and lays out six real growth levers for businesses: pricing and value strategy, expanding distribution, cutting operational costs, strategic bolt-on acquisitions, 'back pocket' revenue streams, and the 'rainmaker rule' of putting top sellers in front of the right customers. The thesis is that the fastest growth lever is usually not marketing but a combination of pricing, ops and acquisitions. No specific business or numbers are given beyond the 'dozens of businesses' she owns.

Ideas in this episode

• Small business acquisition (no experience required)

  Codie lists strategic bolt-on acquisitions as one of six real growth levers for businesses she owns across her portfolio.