MicroConfApr 27, 202642m2.5K views

SaaS Pricing Strategy: 5 Stupid Mistakes Killing Your Revenue (And How To Fix Them)

Name: SaaS Pricing Strategy: 5 Stupid Mistakes Killing Your Revenue (And How To Fix Them)
Uploaded: 2026-04-27
Duration: 42 min 5 s
Description: Marcos Rivera outlines five SaaS pricing mistakes and a framework for correcting them. He discusses willingness to pay beyond time savings, segmentation beyond small-medium-large, five packaging structures, user versus usage versus hybrid charging, the 5Q pricing framework, ROI-based price estimates using 5x, 10x, and 15x value multiples, and metrics across acquisition, expansion, and retention.

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Synopsis

Marcos Rivera outlines five SaaS pricing mistakes and a framework for correcting them. He discusses willingness to pay beyond time savings, segmentation beyond small-medium-large, five packaging structures, user versus usage versus hybrid charging, the 5Q pricing framework, ROI-based price estimates using 5x, 10x, and 15x value multiples, and metrics across acquisition, expansion, and retention.