The Koerner OfficeJun 28, 202627m35.9K views

How to Get People to Pay You (Free, No Audience)

Name: How to Get People to Pay You (Free, No Audience)
Uploaded: 2026-06-28
Duration: 26 min 56 s
Description: Caleb Panza, co-founder of Post For Me, took the SaaS from a job-loss starting line to over $10K MRR with no audience, posting transparent MRR updates on Twitter to drive attention and writing answer-engine-friendly help articles that now get picked up by Google, ChatGPT, and Claude. The episode covers pricing, churn, onboarding, and the indie-SaaS playbook.

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Synopsis

Caleb Panza, co-founder of Post For Me, took the SaaS from a job-loss starting line to over $10K MRR with no audience, posting transparent MRR updates on Twitter to drive attention and writing answer-engine-friendly help articles that now get picked up by Google, ChatGPT, and Claude. The episode covers pricing, churn, onboarding, and the indie-SaaS playbook.

Ideas in this episode

Twitter growth / strategy channel
Caleb Panza, co-founder of Post For Me, took the SaaS from a job-loss starting line to $10K+ MRR with no audience, posting transparent MRR updates on Twitter and writing answer-engine-friendly help articles picked up by Google, ChatGPT and Claude.
Bootstrapped micro-SaaS portfolio