How I Built Whoop Into A $3.6 BILLION Company (#411)

Synopsis

Will Ahmed (Whoop) on building a $3.6B fitness-wearable subscription business out of a college athlete-data project: signing Lebron and Michael Phelps as launch customers, who his 'super-freak' users are, sleep as the central health lever, future-of-the-company plans, and a Shaan sleep-tweet tangent. Hardware + subscription story.

Ideas in this episode

• Athlete brand licensing

  Video covers How I Built Whoop Into A $3.6 BILLION Company (#411).

• Subscription fashion / styling box

  Whoop is a hardware subscription case where athlete data and elite launch customers helped build a company valued at $3.6B.

• Meditation / wellness app

  Will Ahmed (Whoop) on building a $3.6B fitness-wearable subscription from a college athlete-data project — signing Lebron and Michael Phelps, sleep as the central health lever, future-of-the-company plans.