Aarthi Ramamurthy finds unlikely customers at Hustle Con

Synopsis

Aarthi Ramamurthy explains Lumoid, a service for renting, trying, and buying photo and video gear, including rent-to-own for lenses and other equipment. Her Hustle Con talk focuses on finding customers, doing things that do not scale, customer delight, digital platforms, and understanding the target audience.

Ideas in this episode

• Rent-to-own / try-before-you-buy ecommerce

  Aarthi Ramamurthy explains Lumoid as a rent, try, and buy platform for photo and video gear, including rent-to-own lenses and customer-delight tactics.

• Photo booth rental business

  Lumoid contributes the rent-try-buy camera gear model and emphasizes customer delight and doing things that do not scale.