Ariel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.

Synopsis
MMA journalist Ariel Helwani on leaving ESPN to go independent: how he drives revenue (Substack, YouTube, podcasts, sponsorships), how he chose MMA as a beat, why he gives his Substack revenue away to readers, audience-building techniques, and leaning into controversy as a growth lever.
Ideas in this episode
- Fitness influencer media brand
Ariel Helwani explains independent sports media revenue through Substack, YouTube, podcasts, sponsorships, and a 1M+ follower base.
- Paid niche newsletter