My First Million1h 4m4.9K views

Ariel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.

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Synopsis

MMA journalist Ariel Helwani on leaving ESPN to go independent: how he drives revenue (Substack, YouTube, podcasts, sponsorships), how he chose MMA as a beat, why he gives his Substack revenue away to readers, audience-building techniques, and leaning into controversy as a growth lever.

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