Greg Isenberg29m149.3K views

WebMCP: Let AI Agents pay you money

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Synopsis

Vinny returns to explain WebMCP, a Microsoft+Google Chrome experiment (live since February) that exposes MCP tools directly inside the browser UI so any agent can read a page and act on it. He demos an espresso gear store where his agent compares two machines, matches accessories by counter width, adds an item to the cart and applies a coupon. Greg closes with two cash-flowing ideas: a WebMCP Conversion Agency that audits sites and ships agent-ready tools, and an Agent Mystery Shopper service that runs agent-driven UX tests for SaaS companies.

Ideas in this episode

  • AI market research agent

    Vinny's WebMCP demo suggests exposing shopping, booking, quoting, or checkout actions as browser-accessible tools so agents can complete transactions; Greg's agency ideas add site audits and agent mystery shopping as services.