B2B SaaS Sales: How One Daily Habit Took MRR From $230 to $10K

Synopsis

John Ndege, founder of Pocket Risk, grew a B2B SaaS from 4 customers and $230 MRR to 137 customers and roughly $10K MRR by committing to one customer conversation every day. He shares the nine-point sales-machine checklist he runs every idea through, the $300/month ARPU rule that decides between content marketing and hiring a salesperson, teardowns of Carrd and Screen Studio, and commitment thresholds of 18 months and seven hours/week before judging an idea.