Pat FlynnMay 7, 202413m126.4K views

Stop selling info and do this instead

Name: Stop selling info and do this instead
Uploaded: 2024-05-07
Duration: 12 min 35 s
Description: Pat Flynn argues that selling standalone information products (online courses) no longer works because of low completion rates and freely available content. He instead recommends packaging expertise around a community or service so that proof, access, and ongoing support become what people pay for, with conversion coming from community trust rather than course sales.

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Synopsis

Pat Flynn argues that selling standalone information products (online courses) no longer works because of low completion rates and freely available content. He instead recommends packaging expertise around a community or service so that proof, access, and ongoing support become what people pay for, with conversion coming from community trust rather than course sales.

Ideas in this episode

Community-first brand
Pat argues creators should wrap expertise in a community or service rather than standalone info products, making community trust the conversion mechanism.
Online course business
Pat argues standalone online courses no longer work due to low completion rates and free alternatives, recommending they be bundled with community or service.