3 Niche Business Ideas We Thought Would Fail… But Actually Crushed It

Synopsis
Three counter-intuitive winners: Jenni AI scaling from $2K MRR to $300K MRR with a 'zoom-in' pivot (narrow AI writing assistant for academic essays), Shaan's mea culpa on Hostage Tape, Shaan's $500M 'L' story, plus how to pick the right market, TikTok ad mechanics and Tracy Chapman's authenticity.
Ideas in this episode
- B2B short-video ad agency
Jenni AI is used as a vertical-focus example that grew from $2K MRR to $300K MRR, with TikTok ad mechanics discussed as part of growth.
- Vertical AI writing assistant
Jenni AI scaled from $2K to $300K MRR with a 'zoom-in pivot' as a narrow academic-essay assistant, plus Shaan's Hostage Tape mea culpa and a $500M 'L' story; first-100-customers and TikTok ad mechanics.