Product-Led Growth Explained: The 4 Pillars That Drive Real SaaS Growth

Synopsis

Asia Orangio breaks down the four (described as three) pillars of product-led growth for bootstrapped SaaS companies in the $100K-$5M ARR range, based on patterns seen across hundreds of clients. She covers why most self-serve funnels fail, pricing experiments using MaxDiff and JTBD research, retention beyond generic checklists, and identifying expansion revenue, with Slack cited as the headline case. The session targets founders who want to grow without scaling a sales org.