Starter StoryOct 28, 202515m501.4K views

My 2 apps made $1.5M

Name: My 2 apps made $1.5M
Uploaded: 2025-10-28
Duration: 14 min 43 s
Description: Kelechi, a 22-year-old Nigerian immigrant with $100 to his name, built Social Wizard — an AI assistant that suggests Instagram-story replies and dating-conversation openers — to nearly $1M with his apps, and the growth was driven by a TikTok distribution playbook (the chapter 'Kelechi's Distribution Playbook' is the meat). Numbers and tech-stack chapters close it out.

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Synopsis

Kelechi, a 22-year-old Nigerian immigrant with $100 to his name, built Social Wizard — an AI assistant that suggests Instagram-story replies and dating-conversation openers — to nearly $1M with his apps, and the growth was driven by a TikTok distribution playbook (the chapter 'Kelechi's Distribution Playbook' is the meat). Numbers and tech-stack chapters close it out.

Ideas in this episode

TikTok virality / creator-led agency
Kelechi, a 22-year-old Nigerian immigrant with $100, built Social Wizard (an AI dating/reply assistant) to nearly $1M with his apps via a TikTok distribution playbook documented in the Kelechi's Distribution Playbook chapter.
AI executive assistant agent
Kelechi's Social Wizard demonstrates a niche AI-replies product, using Instagram-story replies and dating-conversation openers as the wedge and TikTok distribution as the growth engine.