How This Amateur Copywriter Scammed Victims Out Of $200M (#482)
Synopsis
Sam and Shaan discuss a $200M newsletter copywriting scam, a questionable newsletter growth scheme, Bobbi Althoff's rise, Chaotic Singles Parties, DateMe Docs, and things future generations may find strange. The concrete number in the notes is the $200M scam.
Ideas in this episode
- Niche event business
Chaotic Singles Parties and DateMe Docs as examples of niche singles-event businesses that scale on viral mechanics.
- Newsletter as a media business