How to Build a Brand of the Future
Synopsis
Nick Saltarelli (Mid-Day Squares co-founder) joins Sahil Bloom and Greg to discuss storytelling as the future of brand building, the 'Gotta Bring the Heat' framework, lessons from Rory Olson, big-fish/small-pond dynamics, why brand is everything, how Mid-Day Squares won in a boring chocolate industry, CPG mistakes, the narrative around manufacturing and why authenticity drives money. The episode is brand-building theory with no software startup idea.