Greg Isenberg40m61.2K views

Making $$$ with Loop Engineering

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Synopsis

Elie Steinbock (New Form) unpacks loop engineering, the lean startup / Toyota build-measure-learn loop turned into AI agents that run on a schedule, measure an objective metric and improve themselves. He walks through a live Google Search Console SEO loop on Draft Fantasy (a few dollars per monthly run), a Facebook ads loop and a product feedback loop, arguing the same template applies to any repeatable business task.

Ideas in this episode

  • AI keyword / SEO research tool

    Elie Steinbock's loop-engineering example shows an AI agent pulling Google Search Console data, choosing target queries, changing pages, and measuring results on a schedule. The broader pattern is a low-cost SEO loop that repeatedly improves one objective metric.

  • Facebook ads agent / AI ad buyer

    Elie Steinbock's loop-engineering example supports an SEO loop that pulls Search Console data, ranks target queries, rewrites pages, and resubmits the sitemap on a schedule.