My First MillionOct 31, 20231h 9m175.7K views

Psychological Tricks I Used To Sell $1 Billion in Products Online - Craig Clemens

Name: Psychological Tricks I Used To Sell $1 Billion in Products Online - Craig Clemens
Uploaded: 2023-10-31
Duration: 1 h 9 min 13 s
Description: Craig Clemens walks through seven 'human hijacks' he used to ship a billion in ecom sales: illusion of choice (Pepsodent), make-it-about-them (Otis), powerful demonstrations (Lucky Strike), unquestionable proof (Great American Breakfast), sell the dream (Nike), verbal kill shots on social, and category-creation (probiotics). Heavy on copywriting psychology.

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Synopsis

Craig Clemens walks through seven 'human hijacks' he used to ship a billion in ecom sales: illusion of choice (Pepsodent), make-it-about-them (Otis), powerful demonstrations (Lucky Strike), unquestionable proof (Great American Breakfast), sell the dream (Nike), verbal kill shots on social, and category-creation (probiotics). Heavy on copywriting psychology.