How He Turned His Side Hustle Into A $100M Business

Synopsis
Sam interviews Noah Kagan about starting AppSumo as a side hustle and turning it into a $100M business, plus what Noah is working on, why he does not plan 10 years ahead, startup cities, money, and reading. The actionable model is software-deal distribution: build an audience and marketplace for discounted tools.
Ideas in this episode
- Side-hustle ideas media channel
Noah Kagan's AppSumo story suggests a small curated software-and-services deal list for one niche, using audience and marketplace distribution to sell discounted tools or service packages.
- Plugin / extension marketplace
Sam interviews Noah Kagan about starting AppSumo as a side hustle and turning it into a $100M business — software-deal distribution as the actionable model, with the rest being philosophy on cities, money and reading.