My First Million1h 5m35.5K views

How He Turned His Side Hustle Into A $100M Business

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Synopsis

Sam interviews Noah Kagan about starting AppSumo as a side hustle and turning it into a $100M business, plus what Noah is working on, why he does not plan 10 years ahead, startup cities, money, and reading. The actionable model is software-deal distribution: build an audience and marketplace for discounted tools.

Ideas in this episode

  • Side-hustle ideas media channel

    Noah Kagan's AppSumo story suggests a small curated software-and-services deal list for one niche, using audience and marketplace distribution to sell discounted tools or service packages.

  • Plugin / extension marketplace

    Sam interviews Noah Kagan about starting AppSumo as a side hustle and turning it into a $100M business — software-deal distribution as the actionable model, with the rest being philosophy on cities, money and reading.