From Googling “How To Manufacture Something” to $2B/year

Synopsis

Founder-story episode on Markus 'Micki' Zuckerman (or similar consumer-products serial entrepreneur) walking through a slate of products: DIY hot air balloons sold door-to-door, a $30M David Beckham Tamagotchi launch that flopped, Nightball, Robofish, diapers, shampoo/pet-food/supplements, a self-funded R&D moonshot called Zurutech, and the serial-entrepreneur flywheel.

Ideas in this episode

• Consumer brand roll-up

  Markus 'Micki' Zuckerman's serial consumer-products arc — DIY hot-air balloons, the $30M David Beckham Tamagotchi launch that flopped, Nightball, Robofish, diapers, shampoo/pet-food/supplements, a self-funded R&D moonshot called Zurutech.

• Boring CPG brand

  Founder-story episode on a consumer-products serial entrepreneur — DIY hot-air balloons sold door-to-door, a $30M David Beckham Tamagotchi launch that flopped, Nightball, Robofish and other products.