How We Built a $10K/mo SaaS

Synopsis

Cofounders Josef and Timo built Setter AI, an AI appointment-setter that does $10K MRR, after validating with a fake landing page that made $500 before a line of code was written. Chapters cover the validation framework, SEO growth strategy, tech stack, and costs.

Ideas in this episode

• B2B bookkeeping / accounting SaaS

  Setter AI's playbook suggests validating a vertical AI receptionist or appointment-setter with a simple fake landing page, charging from week one, and only then building the product for a specific service niche.

• AI phone receptionist / missed-call text-back for local businesses

  Josef and Timo built Setter AI to $10K MRR after validating with a fake landing page that earned $500 before any code was written.