How to find and exploit the "glitch" that can make any business take off

Synopsis

This episode covers marketing "glitches" that help businesses break through, using examples such as a dentist campaign, Squatty Potty, Poo-Pourri, Purple, Angel Studios, A24, and Super Bowl stunts. The discussion centers on finding where attention is shifting, running fast ad experiments, using comedians and PG-13 mass-market hooks, and weighing base-hit marketing against home-run campaigns and movie-business economics.