$30B Founder: SEO is Dead.. Do This Instead

Synopsis

The episode covers Dharmesh Shah's view that classic SEO is giving way to AEO, or answer-engine optimization. The playbook is to enable chatbot crawlers, restructure content as Q&A, build white-hat links, expose structured product catalogues, and add human-generated answers.

Ideas in this episode

• Directory GPT / curated GPT store

  Dharmesh Shah argues that SEO is giving way to AEO, requiring crawler access, Q&A content, structured catalogs, links, and human-generated answers.

• Niche affiliate SEO site

  Dharmesh Shah argues SEO is giving way to AEO (answer-engine optimization), with chatbot crawlers and Q&A-style content as the play.