MicroConfApr 13, 202631m323 views

The Psychology of Building and Selling a SaaS: 5 Lessons Exits Teach Founders

Name: The Psychology of Building and Selling a SaaS: 5 Lessons Exits Teach Founders
Uploaded: 2026-04-13
Duration: 30 min 47 s
Description: Sherry Walling and Rob Walling discuss five psychological lessons founders learn from building and selling SaaS companies. The talk focuses on values, founder identity, relationships, internal decision-making patterns, money stories, and how an exit mindset can make a business stronger even without a sale.

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Synopsis

Sherry Walling and Rob Walling discuss five psychological lessons founders learn from building and selling SaaS companies. The talk focuses on values, founder identity, relationships, internal decision-making patterns, money stories, and how an exit mindset can make a business stronger even without a sale.