AI Search is PRINTING (ChatGPT, GEO & Perplexity)

Synopsis

Greg talks with Cody Schneider about GEO (Generative Engine Optimization) / AI search. AI search traffic is still small in volume, but converts at 10-40% vs 1-2% on Google because the user has already done the research. AI search works by expanding queries into ~100 derivative searches, scraping ~1000 pages, and compiling the answer ('AI fanning'). It works best for local service businesses and SaaS with long purchase decisions. Playbook: identify URLs AI cites, get mentioned there.

Ideas in this episode

• Local lead generation sites

  Greg and Cody Schneider argue AI search traffic works best for local service businesses with high buying intent, offering a playbook of identifying URLs AI cites and getting mentioned there.